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Archive for the ‘Books’ Category
Gretchen Bonaduce and Crystalarium Host Toy Drive For Children of Fallen Soilders
Monday, November 28th, 2011
Come one, come all. Bring your unwrapped, new toy to enjoy food, drinks and music from Gretchen Bonaduce at Crystalarium, November 29, 2011. 8500 Melrose Avenue, Suite 105, 7-9PM. Plus there’s a silent auction with your chance to win a free consultation ($500) or a signed copy of my book Green Interior Design.
Hope to see you there!!
Tags: Charity Event, Crystalarium, Free Interior Design Consultation, Green Interior Design, Gretchen Bonaduce, Silent Auction, Toys for Children of Fallen Soilders
Posted in Books, Charities, Events, Parties, Who's Who | No Comments »
If You Want to Get the Word Out, Befriend a Blogger
Thursday, December 16th, 2010
Recently my book, Green Interior Design was released. Like most people who have never written a book, I thought the days of sitting in front of my computer coming up with hundreds of pages of clever material was the hard part. Visions of Hollywood scenes featuring authors and their publishers led me to believe that I would be traveling around the country on a glamorous book tour (television, radio, chic book stores, exclusive parties) staying at posh hotels, selling millions of copies and having my editor pick up the tab.
I mean isn’t that what JK Rowling gets to do? Ha ha. The joke was on me. After you write your first book, you the author, get the pleasure of marketing it too. Ok fine, how hard can it be? I contacted a PR person known for her prowess in marketing books. She quoted me $20,000- but no Internet marketing . I did the math. I make about $1 a book , multiply that by a million copies, equals… this sounded like a great plan. Only when I asked how many copies she thought I could sell, she said about 15,000. I confirmed the number with some other design authors. My next thought was, I’m going to need to look at some other options.
Then it hit me- THE BLOGGERS. One of the greatest things about blogs is that unlike magazines that have 3-12 month lead times, blogs can post content immediately. Plus the bloggers put a link (straight to a shopping cart) in the article. I immediatly started contacting the blogs I know and love.
In no special order here’s the list of the blogs who saved me $20,000 in marketing and helped me publicize my book. Thank you thank you thank you! Give em’ a read and be sure to tell them if you have something compelling to announce, they’re happy to help you spread the word.
7. Being Tazim
9. Live Modern
11. Examiner.com
12. Design Shuffle
13. Design Addict
14. Book Page
15. Ink + Wit
18. Charm Home
20. Yossawat
21. LA Mag
22. Lush Pad
23. An Inspired Walk
25. The Jinks Family
27. Simple & Wonderful
28. Moore Minutes
20. Go Design Go
31. Cliff Spencer
If I missed anyone, please let me know! MWAH to the bloggers.
Tags: absolutely not martha, all the best, an inspired walk, Being Tazim blog, belle vivir, bijou kaleidoscope blog, blog catalog, blogs, blue ant studio, book page blog, charm home blog, chasing davies blog, cincinati enquirer, cliff spencer blog, crib candy, design addict blog, design for men mag, design shuffle blog, Eco-Modernism blog, examiner.com, go design go blog, Green Interior Design, hgtv design happens blog, ink+witt blog, jk rowling, just one more page or two blog, la mag.com, Live Modern blog, Lori Dennis, lush pad, marketing a book, moore minutes blog, pr for a book, shoe box decor blog, simple and wonderful blog, the jink family blog, three men and a lady blog, yossawat
Posted in Architecture and Design, Books, Press | 1 Comment »
Green Remodeling Review
Sunday, November 21st, 2010
Barry Katz was kind enough to send me a copy of his new book. Being a recently selected as a member of the ASID National Sustainable Council, one of our first assignments was to update the bibliography. The book couldn’t have arrived at a better time. Practical Green Remodeling extensively covers areas like insulation, ventilation and alternative energy systems. Filled with plenty of eye candy and pictures of Americana style homes, it’s easy (and fun) to read in an afternoon. If you’re just beginning your journey to the green side of home remodeling, get up to speed quickly with this power trio: Green Interior Design by Lori Dennis, Practical Green Remodeling by Barry Katz and REGREEN, a joint effort of ASID and the USGBC. You’ll gain a vocabulary and grasp of the industry that would make Ed Begley Jr. proud.
Tags: ASID National Sustainable Council, ASID REGREEN, Barry Katz, ed begley jr, Green interior Design Lori Dennis, green remodeling, ReGreen, USGBC
Posted in Architecture and Design, Books, Green Building, Green Living, Interior Designers | No Comments »